EDNA LIONG, LEARNING PARTNER
Accumulating over 20 years of professional and managerial experience in the field of public relations and corporate communications, Edna has handled a broad spectrum of work such as employee relations, media relations, trade relations, community relations and corporate affairs as well as brand communications for some of the super brands like Tiger Beer, Heineken, Corona etc. She has also led teams to organise regional seminars, roadshows and conferences in the region and managed both above and below the line campaigns successfully.
Edna has also devoted years in the dynamic field of regional Marketing with an American I.T organization where she managed the regional field marketing teams and distributors in Asia Pacific. Appointed as the APAC PR lead, Edna had to work with the Corporate Headquarter to push out PR strategies and media programs for the region. Having worked with several multinational companies from the US, UK as well as Singapore, Edna is able to relate effectively with people from diverse cultural background.
Edna earned her Advance Certificate in Training and Assessment (ACTA) as part of her personal development action plan and is a firm believer that skills can be learnt through a positive environment with the right learning strategies. Ednaʼs greatest passion lies in helping others to discover their potential and currently heads and drives the marketing and operations in 5hue.
Edna holds a Bachelor Degree in Business Administration (Marketing) from Australia. She is a certified Action Learning coach with World Institute for Action Learning and a certified Behavioural & Career Consultant from The Institute for Motivational Living Inc., USA. Edna has also completed her studies in the field of Positive Psychology.